The Power of One: How a Single Lead Magnet Can Transform Your Coaching Biz
Let’s have a little heart-to-heart, coach to coach.
You’ve probably heard the advice: “Create a bunch of freebies to grow your list,” or “You need something new every month to keep people interested.”
But friend, can I let you in on a little secret?
More isn’t always better. Sometimes, more is just… more.
And if you're anything like me (aka a real human with a real life), what you actually want is less hustle, less juggling—and more of what works.
Why Fewer Freebies = More Freedom
Here’s what I’ve seen (and felt) when coaches try to keep up with the “create-all-the-things” cycle:
You end up with five freebies… and zero follow-through.
Your email list grows in fits and starts, but nobody really knows what you do.
You spend more time creating lead magnets than actually serving your people.
But when you double down on one powerful, purposeful freebie?
Game. Changer.
It gives you clarity.
It builds trust.
It simplifies everything.
What Makes a Great Lead Magnet?
Your one “it girl” freebie should:
✨ Solve a specific problem – something your dream clients are already struggling with
✨ Give a quick win – make them feel like a rockstar just for opting in
✨ Lead naturally into your paid offer – think: stepping stone to your program, not a detour
For example, if you help women balance hormones naturally, maybe your freebie is a 5-day meal plan or a mini stress reset guide. Simple. Helpful. Relevant.
Tech Talk (That Won’t Make You Want to Cry)
Now, let’s talk tools—because tech should support you, not stress you out.
I recommend:
🧡 Flodesk – Beautiful, easy-to-use email marketing that doesn’t require a tech degree. Automation? Yep. Gorgeous opt-ins? Double yep.
🎉 Podia – This is my go-to for landing pages, digital products, website, community, etc. It's clean, intuitive, and perfect for hosting your freebie without fuss.
If the idea of setting this all up makes your palms sweat, take a deep breath. I’ve got you.
Inside my Launch Your List course, I walk you through the entire process—step-by-step, video-by-video.
No tech overwhelm. No overthinking. Just a simple system that works.
What Happens After They Opt In?
Once you’ve got your freebie ready and systems in place (yay, you!), it’s time to nurture those new subscribers.
And that’s where the real magic happens.
✨ You build connection.
✨ You offer value.
✨ You invite them to take the next step.
Not sure what to send or how to stay consistent without burning out?
Come hang out in the Simply Marketing Society.
It’s where I give you done-for-you emails, caption templates, and even AI marketing tools to make content creation feel easy breezy.
Basically, it’s the place where “I don’t know what to say this week” becomes “OMG, I already have a plan.”
Final Pep Talk
If you're in a season of craving simplicity in your business... you’re not alone.
Let this be your permission slip to do less—but do it better.
Pick one great lead magnet. Set it up with systems that support you.
And then let it work for you in the background while you sip that oat milk latte (or, let’s be honest, reheat the same coffee three times).
You’ve got this.
xo,
Shana